Privacy Policy

Impact Driven (herein referred to as "Impact Driven," "we," "us," or "our") operates the Crux service and the landing page located at cruxops.ai (the "Website"). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy describes what information we collect, how we use it, and your rights regarding your personal data.

1. Information We Collect

• Basic Contact Information: Name, company name, email address, and your current pain point (when you submit forms on our Website).
• Sales and CRM Data: Account names, deal sizes, deal stages, and other sales-related information you provide to us or that is shared through integrations with your CRM systems.
• Communications Data: Email threads, call recordings or scripts, and meeting recordings (including those from Zoom, Google Meet, or similar platforms, whether provided directly or via authorized third parties).
• Technical Information: IP address, browser type, device information, and usage data collected automatically through cookies or similar technologies.

2. How We Collect Information

• Directly from You: When you fill out forms, communicate with us, or provide data for our services.
• From Integrations: When you connect your CRM, email, or communications platforms to Crux, we may access relevant data as authorized by you.
• Automatically: Through cookies and similar technologies on our Website.

3. How We Use Your Information

• Respond to your inquiries and provide customer support
• Send you marketing emails and updates about Crux and related services (you may unsubscribe at any time)
• Deliver, maintain, and improve our services, including generating playbooks and insights based on your sales and communications data
• Provide personalized consulting services tailored to your business needs, leveraging the information and data you share with us
• Analyze usage to enhance user experience and develop new features
• Comply with legal obligations and enforce our terms

4. Legal Basis for Processing

• Your consent (for marketing communications and integrations)
• Performance of a contract (to deliver Crux services)
• Legitimate interests (to improve our services and security)
• Compliance with legal obligations

5. Data Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your information with:

• Trusted Service Providers: Vendors who help us operate our Website, deliver services, process data, or send communications. These providers are contractually obligated to protect your data.
• Legal or Regulatory Authorities: If required by law, regulation, or legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Data retention periods may vary by data type and applicable law.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.

8. Your Rights

Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction or deletion of your information
• Object to or restrict certain processing activities
• Opt out of marketing communications at any time (via the "unsubscribe" link or by contacting us)
• Request a copy of your data in a portable format

To exercise these rights or for any privacy-related questions, contact us at:
Email: adam.y@impact-driven.com

9. Children's Privacy

Our Website and services are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it promptly.

10. International Users

If you access our services from outside the United States, you acknowledge that your information may be transferred to, stored, and processed in the U.S. and other countries where we or our service providers operate. Data protection laws in these locations may differ from those in your jurisdiction.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact:
Impact Driven
Email: adam.y@impact-driven.com